21st Century Strategy in Four Words

By: Umair Haque

“It’s as predictable as the chorus of a power ballad. Every time I discuss good and evil, howls of protest erupt. Is it polemic? Is it deliberately controversial? Isn’t hard-nosed business beyond good and evil, anyways?

Not a chance.

Here’s 21st century strategy, summarized in four words: minimize evil, maximize good.

The future of strategy isn’t about perfect — it’s about better.”

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